The Artail Fashion Showcase

The Artail Fashion Showcase

  21 February 2018

The Artail Fashion Showcase was all about colour, contrast, texture and shape at a central fashion activation in the promotional court next to Red Square as well as a mini activation created by well known local fashion designers. The local designer installation featured items that was available to be purchased from outlets within Musgrave Centre.

Participating designer brands include local haute couture fashion sensation Zarth; popular local label Elppag which specializes in denim and leather clothing as well as accessories; Shwe, a collection of beautiful and practical fashion items hand printed fabrics from Da Gama textiles; Mind over Matter - custom made and simply gorgeous jewellery; ABC Apparel a subdivision brand under Fumba Leather Goods who creates original and creative leather products sourced locally; Good Friday a clothing concept born out of curiosity and finally Sandile Mngadi - Duke "Clothe Your Soul“ whose clothing represents urban culture and aimed at creative people everything.

In addition to these designer installations, the designers had their retailing ranges and various fashion related products in the centre's pop up shop in the restaurant terrace next. This pop up shop was given to the designers as Musgrave Centre’s attempt to encourage and uplift local talent by providing the designers a prime retail outlet store in one of KZN finest shopping centres.

One lucky shopper also won a shopping spree worth R3 000 in our digital competition by visiting one of our retail outlets and creating and sharing their favorite fashion forward outfit on Instagram using the #MusgraveArtail.

Shoppers who spent R500 or more in any store at Musgrave Centre stood a chance to win double tickets to the VIP fashion cocktail evening. The VIP cocktail function was hosted by ECR DJ Maggs and was a fabulous way to conclude the campaign. The event included a LIVE fashion installation with a mini show and local entertainment.

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